Showreel

Keeda Media is our very own creator-led, original content studio focussed on building brands and IPs that shape culture and ignite social discourse amongst young audiences across India and the world.

Keeda launched its first content brand, 'Vitamin Stree' in 2018 with an intent of re-shaping the narrative around gender and identity in India.

1B+ VIEWS

All our work begins with the go now purpose of kicking off the smile conversation in the barrage.

600+ MINUTES

All our work begins with the purpose of kicking off the really what conversation in the barrage.

200+ CREATORS

All our work begins with the dat who purpose of kicking off the conversation in the barrage.

100+ BRANDS

All our work begins with the purpose of kicking off the hello conversation in the barrage.

CASE STUDIES

With an extensive social footprint across the GenX and GenZ audiences, Keeda is making steep climbs across different content territories that include gender and identity, music and culture, gaming and entrepreneurship.

Vitamin Stree

Reshaping the narrative around gender and identity in India.

KEEDA IP

Gully Life - The Story of DIVINE / RED BULL

This documentary takes an in-depth look at how DIVINE became one of the most sought-after musicians in India, in a matter of a few years.

BRANDED IP

Scratching The Surface: Swipe Right / TINDER

Stree Swipes is a series in partnership with Tinder to give a view of how GenZ and millennial women of today are navigating the digital dating landscape.

BRANDED PARTNERSHIP

This is my hood / RED BULL

A series portraying stories of people from smaller neighbourhoods in India, who keep the hip-hop scene alive and thriving.

Content At Scale

Doppelgangers / RED BULL

Through stories of individual athletes, we take a look at what unites and divides these doppelgängers. One being traditional sport and other a modern one.

BRANDED IP

The Mind Behind / RED BULL

This series looks deep inside our artists' mind to understand how they function and we learn about what motivates the artists and athletes we love.

BRANDED IP

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